Sinceramente Hallmark

"Sinceramente Hallmark"

In order to help my designers to create the new line of Hispanic cards I need to do some research to present to them so the can execute cards that the Hispanic community will buy. Some of the steps that must be follow are below:

1.  Research the four themes that we are trying to target.
2. Obtain general information about the Hispanic community.
3. Make a questionnaire with 20 questions about the Hispanic culture and send them to the top selling states where Hispanic cards are more sold.
4. Do an Internet research of the top holidays and celebrations in the Hispanic community.
5. Create a focus group  between the Hispanic community to ask things they will like to see in this cards.
6. Compile pictures that reflects the Hispanic culture and the four themes to present to the designers of the "Sinceramente Hallmark" line of greeting cards.

Once I collect this information and put all the ideas together in a presentation type of project, I can now present to the designers. Having  all the data collected for the new line of greeting cards and the must up to date research in the targeted community will help created the cards easily and will assure the selling of this cards. It is really important to know the target communities for the cards so the company can have a successful lunch of the "Sinceramente Hallmark" greeting cards.

Without this research is impossible to reach the Hispanic community and sell them the most inspiring greeting cards in their own language. The first steps in this research will make the designers jobs easy to execute and create an amazing product that the Hispanic community will run to buy.